Sumo.com
Director of Marketing [Sep '16 - Apr '17]
Marketing Consultant [Jan '16 - Sep '16]
Head of Marketing, leading a team of five across acquisition channels: Social, Search Engine Marketing, Display, Email, Content Marketing, Affiliates, Partnerships, PR, Webinars and Video.
Fossil Group
Digital Marketing Manager [Nov '14 - Sep '16]
Managed and developed Paid Search, CSE, and Display programs for Fossil and its portfolio brands (Skagen, Watch Station, Michele). Led specialists, agency, and vendors in marketing activities to support eCommerce growth, defining program roadmap, and optimizing campaigns.
Grainger
Senior SEM Specialist [Aug '12 - Nov '14]
Managed international and M&A Paid Search programs for the top 15 internet retailer. Served as the main digital marketing liaison for international/M&A partners. Worked with brand executives to uncover nuances of each business to build a unique strategy by product offering and region.
iProspect
Training Specialist [Oct '11 - Apr '12]
Search Marketing Specialist [Jun '10 - Oct '11]
Facilitated training programs for new hires and existing employees in all aspects of iProspect’s digital offerings (Analytics, Display, Paid Search, SEO). Managed and optimized paid search campaigns for Sears.
